about reynald gresset
Reynald Gresset, originally from France and now based in Los Angeles, has firmly established himself as a director capable of crafting visually iconic films imbued with deep emotional resonance.
His journey into the glamorous realm of commercials was influenced by his background in documentary filmmaking and news broadcasting, which instilled in him a profound appreciation for the raw textures of reality and human experiences. This perspective significantly shapes his approach as a filmmaker, prioritising authentic locations over artificial set constructions and preferring genuine, relatable characters over polished ones.
His narratives are crafted to resonate with audiences on an emotional level, inviting empathy and connection.
Despite his commitment to realism, Reynald’s cinematography remains grand and memorable, skillfully capturing life’s imperfections while delivering visually stunning storytelling.
This unique balance of contradictions has garnered the attention of top agencies worldwide, leading to numerous award-winning campaigns for prestigious brands such as Google, Honda, Genesis, Fiat, Heineken, Vodafone, Facebook, IKEA, M&M’s, Volkswagen, DS, Universal Studio, Walt Disney, Orange, T-Mobile, amongst many others.
His recent success with the McDonald’s “Books” spot, recognised at the D&AD awards, is a testament to his creative prowess and ability to deliver impactful storytelling.